"Internet plus" like a thunder broke out, open integration, innovation and development of the Internet and traditional industries depth of gate. Especially for the traditional construction machinery enterprises, in the industry downturn in the market environment, to embrace the "Internet plus", the development of electronic commerce is to help enterprises to break the new normal is an important choice.
What is the nature of the Internet plus
Internet plus form: a set of information technology based on Internet based (including the Internet, mobile Internet, cloud computing, big data, etc.) in the economic, social, and other aspects of life in the process of diffusion and application.
The essence of Internet plus: online and data service, is the traditional business, to think from the customer's perspective.
In Internet plus information technology as the core essence of information 'return'. The Internet is the least expensive infrastructure for information processing so far. It has a natural world, openness, equality, transparency and other characteristics, so that the information and data in the industrial potential pent up socialism broke out into a great productivity, social development has become a new source of.
The traditional way is to promote the production and supply by the pin, and its main character is from the inside, the first enterprise, customers, and the Internet is the way by the need to supply and reverse pull; its main character is from outside to inside, rather than the first enterprise, customer. So, Internet plus traditional industries', is not the simple sum, need to use the new technology and the Internet platform, the Internet and traditional industries to achieve the depth of integration, in order to revitalize the industry vitality. Enterprises not only need to focus on technology, how to profit more attention should be paid to '+' Internet business model, how to use information, enterprise resources and technology innovation combination, to build a unique customer experience, and get innovation achievements.
"Innovative products and services Internet plus engineering machinery" model, or do what others have done; either to others doing things another way to think of others do Xugong information manager Zhang Qiliang said.
The development direction of Internet plus engineering machinery '
1. Internet plus virtual scene
Solve online experience, strengthen customer perception, provide equipment operation skills training, virtual and reality interconnection, solve unmanned driving problems, reduce labor intensity.
2. Internet plus intelligent products
Product failure automatic recovery capability, once the equipment fails, the equipment itself or outside the association has the ability to judge and recover the fault, and extend the health of equipment.
To solve the problems of fine construction and cooperative operation on the construction site, to achieve high efficiency and high quality construction standards, and to save energy and reduce consumption, and to ensure the maximization of benefits.
Build 3. Internet plus customized ability
With the popularization and application of Internet plus, enhance the industry standard and the process of design and manufacturing capabilities, will move towards the direction of product customization.
4. Internet plus after the market space development
Based on a large number of Equipment Holdings, will support equipment after-sales construction, maintenance, maintenance and other aspects of intelligent services, expanding market profits
5. Internet plus to build the customer as the center
With the new commercial mode of production plant, supplier and agent, the internal resources and division of labor mode of engineering machinery enterprise will be broken, and the supporting ability of large market pattern with customer integration will be formed.
6. Internet plus build second-hand equipment trading platform
Revitalize the secondary equipment transactions, improve equipment, remanufacturing value-added market.
To explore and try on Internet plus
"Twenty-first Century or electronic commerce, or no business can", "in the future, all companies will be Internet companies', in these predictions add fuel to the flames, electronic commerce has become the standard configuration 'transformation and upgrading of many enterprises. As of June 2015, China's online shopping users reached 374 million, the survey showed that about 92% of consumers have had online shopping experience, online shopping this consumer model has become popular. The first 7 months of this year, the national online retail sales volume of 19363 yuan, an increase of 37.7%. Among them, the physical commodity online retail sales of 16141 yuan, an increase of 37%, accounting for the proportion of total retail sales of consumer goods was 9.7%, e-commerce is gradually becoming the main force to promote consumption.
In accordance with the traditional channels of construction machinery marketing, service model: manufacturers - distributors, offices, agents - marketing, service personnel - customers.
The Fifth Plenary Session "Internet plus engineering machinery can fly?
The intermediate circulation too much, and the circulation control failure, reduce the profit of the factory, can not timely access to the customer's demands, easily lead to decreased customer satisfaction; not pay full attention to product operation data, customer data, old service means, not standardized, do not have the ability to save trace data.
In the e-commerce platform as the starting point, to the factory as the center, suppliers, agents, until the customer, all together, the data open platform and internal system, the whole factory directly to provide quality services to customers, to build a unified, shared, digital e-commerce ecosystem.
Data on the cloud
Data management platform allows integration of data islands into reality, so that the potential of big data to play. Build a unified virtualization, cloud computing platform, the physical servers, storage devices, network devices and other abstractions into a variety of resources and pool, the pool of resources for unified management.
Through private cloud platforms